Michaela Draganska is a marketing professor and executive educator with faculty experience at Stanford Graduate School of Business, the Haas School of Business at UC Berkeley, and the Wharton School of the University of Pennsylvania. At Stanford, she taught in both the MBA and Executive MBA programs as well as executive certificate programs; her teaching has extended to MBA and certificate programs at Haas and Wharton. As a faculty member at Drexel University’s LeBow College of Business, she has designed and delivered corporate executive programs for organizations including Campbell Soup Company and Vanguard.

Her research addresses the marketing decisions that matter most to senior leaders: how firms manage content and product portfolios, how advertising investment drives brand value, and how companies navigate vertical relationships with retail and distribution partners. Her work appears in Marketing Science, Journal of Marketing, Journal of Marketing Research, and Management Science, and she serves on the editorial boards of all three leading marketing journals.

She brings to the classroom a combination of methodological depth and practical orientation, translating data-driven frameworks into strategic insight for executives across industries.